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Digital Product Passport

New standard for transparency and circular fashion

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What is DPP

Digital identity of every product

A Digital Product Passport is a digital record for every piece of clothing, pair of shoes, or fashion accessory that will be mandatory for fashion brands in the EU from 2027. It contains data on material origin and composition, chemical safety, and environmental impacts. It also includes care recommendations, repair options, recycling and resale possibilities. DPP delivers transparent data that helps reduce the fashion industry's impact.

Structured product data

Material composition, origin, manufacturing processes, certifications, care instructions - all in one place, accessible to customers and regulatory authorities.

Connecting the entire value chain

Suppliers, manufacturers, brands, customers, repair shops, second-hand platforms and recycling facilities - everyone sees the data they need.

An active tool, not a static document

Customers can initiate a claim, start a take-back or resell the product through DPP. You get data on customer behavior and real product usage.

QR, NFC or RFID

The choice of data carrier depends on what you want to use digital passports for. We'll help you choose the right solution.

Marketing

Transparency that customers pay more for

A QR code on the label is a new sales argument. Customers see material origins, certifications, and real environmental impact in the passport. No greenwashing, with verifiable data.

Product story right at the customerLocal production, organic materials, certifications - all displayed in the passport the moment the customer holds the product.
Content for social media and PRDPP with verified data is a stronger argument than any copywriting. Scan and discover how your product was made.
Customers gladly pay for transparencyProducts with verifiable origin and impact information achieve higher prices without additional marketing investment.
+10-16%
higher average price for products with verified transparency
7/10
customers would pay more for a product with DPP and verified origin
DPP Analytics — Summer CollectionLast 30 days
Most scanned products
Summer Dress No. 7
1 247
Linen Shirt
918
Organic T-shirt
730
Denim Pants
548
3 443
total scans
↑ +34% vs. last month
68 %
of customers viewed certifications
↑ Strong marketing signal
Data & Analytics

Product data you won't find anywhere else

After the sale, you lose track of what happens to the product. DPP changes that - every scan, every claim, every circular flow generates data that helps you design better products, predict lifespan, and optimize inventory.

What customers actually look for after purchasePercentage of customers who checked care instructions, certifications, or environmental footprint - a valuable signal for marketing and product development.
ESG reporting and banking documentationStructured data on materials, lifespan, and circular flows is a strong argument for ESG audits or financing applications.
Automatic data transfer from your systemsWe connect DPP with your ERP and e-shop via API. Data updates automatically without manual entry.
100%
new data on customer behavior after purchase
90%+
time saved on DPP creation through automation
Dashboard — Product OverviewReal-time
2.71 kg
average CO₂ per product
↓ -8% vs. Q1
94%
of products meet ESPR standard
↑ +12% this quarter
1.8
average DQR score of portfolio
↑ Better than market average
143
active passports this month
↑ +27 new
Most common claim reasons
Damaged stitching
34 %
Color / embroidery
22 %
Size
15 %
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Customer Engagement

Product in the wallet. A direct channel without app development.

Customers can add DPP under your brand to their mobile wallet. No expensive app development or downloads needed. You get a direct communication channel - push notifications straight to the customer's phone.

Digital pass for the digital walletCustomers activate the product after purchase by scanning the QR. The pass is added to the wallet with one click - no registration, no installation.
Push notifications directly on the phoneCare reminders, recycling prompts, exclusive new collection offers. A direct channel that doesn't require email or social media following.
Customized to your brandColors, logo, name - the pass looks like part of your brand.
+25%
CLV of customers with a direct communication channel
+25-50%
higher customer retention through repeated contact
Customer Digital WalletApple & Google Wallet
[Your Brand]
Summer Dress No. 7 · Organic Cotton · CZ Made
Notifications - last 7 days
Product careTip: Wash at 30°C to extend lifespan by 2-3 years.
Today
New collection is hereAs a product owner, you get 15% off the new collection.
Yesterday
Your product can be recycledThe nearest textile container is 0.2 km from you.
3 days
Circular Flows

The product doesn't end at sale. It starts living on.

DPP is the activation point for the product's entire circular life. Customers can initiate returns, claims, resale, or recycling directly from the passport with one click. You get data on every product movement and new revenue channels.

Digital claims without emailsCustomers fill out a form directly in DPP after scanning the label. An event is automatically recorded in your system. Fewer errors, less administration.
Your own resale channelCustomers sell the product through your second-hand channel and you earn commission, get resale price data, and customers come back for new items.
Take-back and recycling with mapCustomers get the nearest collection point address or a shipping code. The product returns, you get EPR reporting data and can sell, repair, or send it for recycling.
+5-15%
new revenue from resale channel
-20-30%
claims and returns processing costs
Circular Flows — OverviewYour Assortment
Claims
-20-30% costs
Resale
+5-15% revenue
Repairs
Longer lifespan
Recycling
EPR reporting
Active flows — this month
Claims
86
Resale
54
Recycling
33
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Compliance

ESPR 2027. Ready before the rest.

DPP will be mandatory from 2027 for all textile products placed on the EU market. The cyrcID platform is built in compliance with GS1 Digital Link standards and ready for ESPR requirements. No need to wait for the final text, start collecting data now.

GS1 Digital Link standardThe platform generates DPP in compliance with GS1 identifiers. Your data carrier will also work as a standard barcode for logistics.
Audit trail and versioningEvery data change is versioned and sourced. Regulators and customers see the origin of every number, which is the basis for regulatory defensibility.
Lower EPR fees from 2028From 2028, EPR fees will vary based on product sustainability aspects. Companies with DPP and active circular flows will pay less.
2027
mandatory DPP for textiles in the EU
25-75%
cost reduction through grant opportunities
Grant opportunities can reduce costs by 25-75%
There are grant programs and tax incentives for DPP implementation. We'll help you map the opportunities for your company.
Legislative Compliance StatusYour Portfolio
✓
GS1 Digital LinkActive
✓
Material Composition per ESPRActive
✓
Environmental Impact (PEFCR)Active
✓
Audit Trail and VersioningActive
→
ESPR Mandatory DPPFrom 2027
→
EPR Eco-modulationFrom 2028
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3 passports free. Done in 3 minutes.

Register and create your first DPP for your own product for free - no credit card, no implementation team, no months of waiting.

Try for free
2-Piece Suit
3-Piece Suit
Cap
Down Jacket
Down Jacket 2
Down Jacket 3
Suit Jacket
Suit Jacket 2
Tracksuit
Beanie
Beanie Style 2
Boyfriend Jeans
Coat
Dress
Evening Dress
2-Piece Suit
3-Piece Suit
Cap
Down Jacket
Down Jacket 2
Down Jacket 3
Suit Jacket
Suit Jacket 2
Tracksuit
Beanie
Beanie Style 2
Boyfriend Jeans
Coat
Dress
Evening Dress
2-Piece Suit
3-Piece Suit
Cap
Down Jacket
Down Jacket 2
Down Jacket 3
Suit Jacket
Suit Jacket 2
Tracksuit
Beanie
Beanie Style 2
Boyfriend Jeans
Coat
Dress
Evening Dress
2-Piece Suit
3-Piece Suit
Cap
Down Jacket
Down Jacket 2
Down Jacket 3
Suit Jacket
Suit Jacket 2
Tracksuit
Beanie
Beanie Style 2
Boyfriend Jeans
Coat
Dress
Evening Dress
2-Piece Suit
3-Piece Suit
Cap
Down Jacket
Down Jacket 2
Down Jacket 3
Suit Jacket
Suit Jacket 2
Tracksuit
Beanie
Beanie Style 2
Boyfriend Jeans
Coat
Dress
Evening Dress
2-Piece Suit
3-Piece Suit
Cap
Down Jacket
Down Jacket 2
Down Jacket 3
Suit Jacket
Suit Jacket 2
Tracksuit
Beanie
Beanie Style 2
Boyfriend Jeans
Coat
Dress
Evening Dress

Frequently Asked Questions

We understand that navigating the topic of circular fashion and digital passports can be challenging. We've prepared answers to the most common questions to help you get oriented.

Discover the wide possibilities of digital product passports – from sustainable product care to easy resale or recycling.