You have the LCA numbers. Now what?
Most brands receive their lifecycle assessment results and freeze. The data is solid, but turning kg CO₂e and Water Scarcity Footprint indices into something a customer actually reads on a product page is a different skill — and getting it wrong means either confusing your audience or, worse, sliding into greenwashing territory the EU is actively cracking down on.
This guide walks you through the essentials:
- What your LCA results actually mean — Cradle-to-Grave coverage explained without the jargon
- How to talk about carbon footprint on your e-shop, social media, and product pages
- Why water footprint is more than litres — and how to communicate it accurately
- The phrases to drop ("sustainable brand", "saved 50% CO₂") and what to say instead
- A complete sample product page you can adapt today
Written for SME fashion and textile brands preparing for ESPR. Quick to read, immediately applicable.